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As the main window onto our digital ecosystem, our website's home page is the primary entry point for our audience: most of the traffic to our site comes from search engines, which generate strong and consistent organic visibility.

This page is primarily consulted by professionals in the museum sector, who make up the core of our community. But it also attracts a wider audience—growing steadily—who come to explore museum listings, the exhibition calendar, and our thematic itineraries.

Choosing to showcase your organization or activities on this page means benefiting from strategic visibility: a large pool of users, while maintaining a qualified target audience consistent with the museum ecosystem.

The Société des musées du Québec newsfeed is a reference for stakeholders in the sector. With an average of ten new articles added each week, this website section is among the most frequently visited by professionals, who return regularly to stay informed.

This visibility is enhanced by our newsletter, La veille du secteur muséal (The museum sector monitor), sent to 2,500 recipients and boasting an subscription rate of over 50%. Every two weeks, it highlights a selection of articles published in the newsfeed, thereby increasing our reach among an active readership.  

Promoting an event or news item at the top of this feed ensures strategic visibility among museum sector stakeholders who are actively involved in the life, projects, and evolution of the field.

In addition to the newsfeed, the online calendar of professional events in the museum sector is another pillar of the regular monitoring service provided to our members. This highly consulted section is also regularly feature in our bi-monthly newsletter.

The calendar includes not only external events in the sector, but also training sessions, activities, and meetings organized by the Société des musées du Québec. It offers a comprehensive and up-to-date overview of professional and cultural life in the field.
The events listings are the fruit of our team's monitoring. If you want to increase your event's visibility—whether you are a member of the SMQ or not—this format is a particularly relevant and effective option.

The companies and specialists directory is a reference tool for museum teams looking for reliable and qualified service providers. It is also consulted by companies and self-employed workers wishing to establish partnerships or collaborate on large-scale projects requiring multiple areas of expertise.

Listings in the directory are reserved for professional members with “Associate” membership who apply for it. However, for those—members or non-members—who wish to obtain or increase their visibility within this strategic space, we offer a sponsored “Featured” format. This promotion places you at the top of the list for a given period of time, with a distinctive display that attracts the attention of users actively searching for service providers. This highly targeted visibility, based on an incoming need, promotes relevant and qualified contacts that are aligned with the museum sector's realities.

Our Job Offers section is one of the leading references for the cultural and museum sector job market. Member museums systematically send us their job postings, which we publish free of charge. The section generates regular traffic: it is consulted several times a week or month by professionals who are actively monitoring the market or looking for a new opportunity.

For organizations—members and non-members alike—that wish to increase their visibility among qualified candidates in the museum sector, we offer a sponsored “Featured” format. This temporary promotion places you at the top of the list, with distinctive display that captures the attention of active talent seekers.

This format is an effective solution for maximizing the reach of your listings and attracting relevant profiles.

La veille du secteur muséal (Museum sector monitor) is a newsletter distributed by the Société des musées du Québec every other Monday to 2,500 recipients, all of whom work in the museum sector. Its content includes a selection of news items recently published on the news feed and features a section on external events and our training activities.

With a very high new subscription rate of up to 69%, reflecting an engaged readership, it is a powerful communication tool for our organization. Because it is based on inbound communication, the newsletter has an immediate and targeted impact, superior to a presence on the website.